memorizingthedigitsofpi: (Default)
memorizingthedigitsofpi ([personal profile] memorizingthedigitsofpi) wrote2021-06-19 07:11 pm

is "drama" a kind of ARG?

This is going to sound weird, but it's a thought that occurred to me today and I want to write it down before I lose it.

So, I watch a lot of youtube. I have several interests that keep me watching there pretty much daily, and one of the things I enjoy watching is drama channels. These are channels that talk about the goings on between other youtubers. I never watch the dramatis personae themselves, but I do enjoy listening to other people's commentary on them.

But today I was thinking about Gabbie Hana and Trisha Paytas and Jeffree Star and all the rest and how it seems like they're always in some form of drama or another with each other. (I'm not talking about the serious stuff here, just the interpersonal stuff)

And lots of people have pointed out that drama seems to bubble up when someone has a product to sell or when their views have dipped, and I think that's definitely part of it. But also, watching the drama is kind of like watching a reality TV show.

But today I was thinking about how fans aren't just watching the drama, they're participating in it. Liking and retweeting and commenting and flaming etc. are all things that fans do to insert themselves into the narrative and try to give the creator of their choice a "win" in whatever the situation is.

And that just kind of reminded me of computer games, specifically ARGs (alternate reality games). In those kinds of games, the real world is the platform and the network is the way the story unfolds. Kind of like how youtubers lives' are the platform and social media is the place where the story unfolds.

Both drama and ARGs require users to go to multiple locations (like sites and videos and tweets etc) to gather up all of the information. They also rely on large groups of people sharing information between themselves to get the full picture together. They're a type of collaborative storytelling with the player both watching and participating in the drama and the more they participate, the more invested they become.

I'm still obviously at an early stage with this thought, but I think it might be how people like Trisha Paytas and Gabbie Hana are still relevant so long after you assume people would be bored of them. They're masters of the ARG format, whether they know it or not.
mistressofmuses: Image of nebulae in the colors of the bi pride flag: pink, purple, and blue (Default)

[personal profile] mistressofmuses 2021-06-22 10:30 pm (UTC)(link)
I haven't ever followed YT drama so extensively, though I totally still get that *eyes emoji* response when I hear some serious drama went down, lol.

But I never really thought about it like that - the way that fans are encouraged to participate (like you said, to help their fave/side "win") really does move it into some other territory. It's not "just" drama being passively observed, and it's participatory in a way beyond just "I'm a fan of this person." It DOES strike me as kind of ARG-ish when it turns into a kind of scavenger hunt to dig up timestamps and who said what when on which social media site... Interesting.
mistressofmuses: Image of nebulae in the colors of the bi pride flag: pink, purple, and blue (Default)

[personal profile] mistressofmuses 2021-06-24 03:41 am (UTC)(link)
The way that pseudo-celebrities like YT stars build up fandom, including manufactured drama, and sides, and encouraging fans to play a role in it... it does sort of lead to the breakdown of that divide between "real person" and "fictional character."
Like, yes, there's an element of "playing a role," and pretty much every social media personality does that to some degree or another (even when their "authenticity" is part of the appeal.) But as that dividing line between real and fake is worn down (like it is with an ARG), that COULD make it feel more like shipping characters than actual people, while the encouragement for fans to directly engage in some way makes it feel appropriate to share that kind of thing.

That's also kind of a messy tangle of loosly related thought-spaghetti, but I definitely think there's something to it.