I think if you want to make a go of it, you'll have to be willing to either find existing tutorials (preferably video) or create some to help them learn how to use the site.

I've been talking about this with friends a lot recently - younger people were brought up on apps and never actually taught how to use websites, so things that we take for granted as basic navigation skills, they were never given a chance to learn.

Make it easy. Make it accessible. Make it worth the effort. It ain't easy, but I think it's worth it in the end.

Who knows. I might end up making some tutorials myself XD